In 2022, SEO is not just about getting the right keywords. Back in the 90s, you could put a lot of keywords on a webpage and it would work, but not anymore. Nowadays, SEO is all about making the user happy and trustworthy.
Social media, like Instagram, is becoming more and more important in our lives. Brands want to find new and cool ways to connect with their customers on Instagram. Did you know that people on Instagram are six times more likely to like a post than people on Facebook? That’s why many brands are doing giveaways on Instagram.
Giveaways are a great way to get more people to like your stuff, find new fans, and grow your followers. But because a lot of brands are doing giveaways now, it’s important to make yours special.
We’ll show you some creative ideas to run Instagram giveaways and give you tips on how to make your own giveaway fun for your followers and good for your brand.
Table of Contents
What Is an Instagram Giveaway?
An Instagram giveaway is like a contest on Instagram. You can have people enter to win a prize by following certain rules.
Here’s an example: One rule for an Instagram giveaway is that people have to follow your account and like the photo of the contest to have a chance to win. Some giveaways also ask people to tag their friends in the comments, use a special word, or share the photo on their own accounts.
How Do Instagram Giveaways Work?
Instagram giveaways help brands connect with their followers and show off their products or services in a fun and interactive way. It’s important to know that there isn’t one exact way to run a successful giveaway. It really depends on your brand, what you want to achieve, and who you want to reach.
Are There Benefits to Run a Giveaway Contest on Instagram?
There are many good reasons to think about doing a giveaway on Instagram. Here are some of the most common ones:
1. You Got UGC (User-Generated Content)
User-generated content (UGC) is when people who use your product or like your brand create and share their own content about it. This content is really valuable because it’s genuine and trustworthy, coming from people who aren’t connected to the brand.
When you do Instagram giveaways, you can ask people to create content for you. For example, you might ask them to take a picture using your product or write something nice about it in the caption. Then you can use this content to promote your brand later on.
It’s a great way to get real people talking about your product and showing others how much they like it. If you ever considered becoming a UGC creator, you can read more about How to Become a UGC Creator in 2023.
2. Flowing Traffic to Your Website
If you have a blog, you can use an Instagram giveaway to get more people to visit your website. When brands run giveaways on Instagram, they often ask participants to go to their websites to enter the contest.
By telling your Instagram followers to visit your website, you can get more people to see your blog content. You can also use this chance to get more people to sign up for your emails or to download things like white papers or e-books. It’s a way to bring more people to your website and share your valuable content with them.
3. Gain More Followers
If you want to get more followers on Instagram fast, an Instagram giveaway is a fantastic way to do it. Giveaways and contests are the most popular ways to get new fans. In fact, more than 34% of new followers come from these types of initiatives.
The great thing is, you’ll be able to get real followers, not fake ones. Accounts that run giveaways actually grow their followers 70% faster.
By asking people to follow your account and like or share the photo of your giveaway, you’ll be able to reach more people and grow your following quickly. It’s a way to get more people interested in what you have to share on Instagram.
4. Instagram Profile Become Good Because Engagement from Followers
If you want to get more people to like, share, and comment on your Instagram posts, hosting a giveaway is a great choice. When you run a contest, it motivates your followers to engage with your content.
Participants will want to increase their chances of winning, so they’ll like, share, and comment on your posts. And when your posts get more engagement, they have a better chance of being seen by other people on Instagram. It’s a way to make your posts more popular and get more people interested in what you have to say.
5. Increasing the Conversion Rate
Contests have been shown to boost conversion rates by 34%, which is higher than any other kind of content. That means they’re really effective at getting people to take action!
So, if you want to get more people to convert or take the actions you want them to take, an Instagram giveaway is a great way to do it. It can help you increase your chances of getting more people to sign up, make a purchase, or engage with your brand.
It’s a powerful tool to drive conversions and achieve your goals.
8 Creative Ideas to Run Instagram Giveaways
Here are some examples that show how different brands have used giveaways to connect with the people they want to reach and accomplish their goals:
1. Tag Your Friends!
When you do a “tag a friend” giveaway, you’re giving your followers a chance to share your content with their friends. To enter, participants need to like the photo and tag a friend in the comments.
This is a really effective way to reach new people and get more followers because your content will be seen by the friends of your followers.
It’s like a recommendation from someone they trust, which can make them interested in your brand and want to follow you too. It’s a way to expand your audience and get more people excited about what you have to offer.
2. Repost to Win
A “repost to win” giveaway is a lot like a hashtag contest but with a slight difference. Instead of using a specific hashtag, participants are asked to repost the giveaway photo on their own Instagram accounts.
To enter, people need to follow your account and share the image with the designated hashtag. This is a great way to get your content seen by new people and spread the word about your business.
When participants repost the photo, it increases visibility and raises awareness for your brand. It’s a clever strategy to reach a wider audience and get more people interested in what you have to offer.
3. Caption the Photo Contest
You know the saying, “A picture is worth a thousand words.” Well, it’s really true when it comes to caption contests.
In a caption contest, participants need to post a photo with a specific hashtag and come up with a creative caption. The cool thing about this contest is that it’s simple to enter and can be a lot of fun for everyone involved.
The best part is that the caption is usually the most creative part of the contest. It’s a chance for participants to let their imaginations run wild and come up with clever and funny captions. This type of contest is awesome for getting people engaged and excited, and it also helps you gather cool user-generated content.
4. Referral Giveaway
A referral giveaway is an excellent method to boost brand awareness and connect with new audiences. In this type of contest, participants can earn extra entries for each friend they refer.
By encouraging people to refer their friends, you can reach a wider audience and spread the word about your brand. It’s an easy contest to enter, and it’s an effective way to reach new people who may not have heard of your brand before.
Referral giveaways can help you grow your customer base and expand your reach in a successful manner.
5. Like and Comment Contest
Like or comment to win giveaways are incredibly popular because they are super easy to enter. Participants just need to like the photo and/or leave a comment to have a chance to win.
Because these giveaways are so simple to enter, they often receive a large number of entries. Many people find it quick and convenient to participate by liking or commenting, which boosts engagement and interaction on the giveaway post.
If you’re looking to generate a high number of entries and engage with your audience easily, a like or comment to win a giveaway is a great choice.
6. Hashtag Contest
In a hashtag contest, participants need to use a specific hashtag to enter and have a chance to win. It’s an excellent strategy to boost brand awareness and connect with new audiences.
To enter, participants must follow your account and include the specified hashtag in their posts. This content type is fantastic for generating user-generated content, which you can later use for marketing purposes.
It allows you to gather content created by your followers, showcasing their experiences or creativity related to your brand. Hashtag contests help increase engagement, expand your reach, and create a buzz around your brand.
7. Popular Instagram Product Competition
Everybody loves free stuff, right? That’s why hosting an Instagram contest with a popular product as the prize is a fantastic way to get more people to know about your brand and reach new audiences.
Let’s take the fidget spinner craze as an example. When fidget spinners were super popular, many brands ran Instagram contests where they gave away these trendy toys. To enter, all participants had to do was follow the brand and post a photo of themselves with the product.
This contest created a lot of excitement and attention. It not only got people talking about the brand, but it also helped the brand to connect with new audiences who were interested in the popular product. It’s a fun and effective way to get more people to notice your brand and engage with your content.
8. Share Your Story Contest
People enjoy sharing their stories, and this kind of contest gives them the perfect opportunity to do so. Sharing stories is not only something people love to do, but they also enjoy reading the stories shared by others.
This type of contest can be very effective because it enables participants to connect with your brand on a personal level. To enter, participants need to share their stories in the comments using the designated hashtag. It’s a chance for them to express their experiences, thoughts, or memories related to your brand.
By encouraging story sharing, you create an engaging and meaningful interaction with your audience. It allows participants to feel connected to your brand, and it also gives you valuable user-generated content that can be used to further promote your brand.
Conclusion on Creative Ideas to Run Instagram Giveaways
Giveaways are an excellent method to boost brand awareness, connect with new audiences, and create excitement around your business.
When choosing a giveaway, it’s important to consider your goals, target audience, and the prize you’ll be offering. With a wide range of free Instagram giveaway templates available, you’re bound to find one that suits your brand perfectly. Additionally, don’t forget to establish clear rules for your Instagram giveaway.
Do you have any tips or unique giveaway ideas that have been successful for your business? We’d love to hear them! Feel free to share them in the comments below.