Lately, social media apps have been adding lots of new things you can do. Instagram is one of the best apps for this. In this post, we want to tell you about a special feature on Instagram called Stories. It’s really powerful and can help you get more people interested in what you’re selling.
Right now, many businesses on Instagram use Stories in a simple way. They might share their regular posts again in their Stories. Or they might use it like an online billboard, always talking about their products and services.
There’s nothing wrong with these ways, but we have a better idea. Instead of just repeating the same things you already posted on your main page or other places, try something new.
Here are 7 great ways to drive more conversions with Instagram Story to get more people to be interested in what you’re selling and to buy from you.
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1. Cross-Post Your Instagram Stories to Facebook
This cool feature has been around for a while, but it’s gotten even better recently. Now you can easily share your Instagram Stories on Facebook too. This means you can post the same stuff on both platforms without doing it twice.
When you use features like Polls on your Instagram Stories and share them on Facebook, they show up there too. This gets people more interested and involved with your brand on Facebook, which is a very busy place.
Here’s another reason why this is a good idea: your Facebook page might have more followers than your Instagram page. This is true for lots of businesses, so it’s smart to use these new social media features.
But, how is this can drive more conversions and leads?
2. Don’t Be Afraid to Use Ads on Instagram Stories
If you don’t have 10,000 followers on your Instagram account, you might not be able to use the Swipe Up feature in your Stories to add a link.
But there’s a solution called paid Story ads. These ads are like regular Stories, but they’re turned into ads. People who see these ads can use the Swipe Up feature and go to a page where they can learn more or sign up.
So even if you don’t have enough followers for the Swipe Up feature, you can still use paid Story ads to get people interested in your business and take them to your lead generation page.
To get more leads on Instagram, you can use Story ads. These ads have a swipe-up link that takes people to a special page where they can sign up or learn more.
Here’s how to set up paid Story ads for lead generation:
- Create a Facebook ad and choose “Lead Generation” as your campaign objective.
- Select “Manual Placement” and pick Instagram Stories as the place where your ad will appear.
To make sure your Story ads get approved, follow these tips from Facebook:
- Remove any edit lists or special boxes in your video ads.
- Leave about 14% or 250 pixels of empty space at the top and bottom of the video. This way, important things like the profile icon or call-to-action won’t cover them.
- Keep your main text under 125 characters.
- Choose the right call-to-action (CTA) text. You can pick from options like “Subscribe,” “Download,” “Get Quote,” “Get Offer,” or “Book Now.”
By following these tips, your Story ads will have a better chance of getting approved and attracting more leads on Instagram. Make sure to link your ads to a landing page with lead generation forms.
3. Put Your Link in Bio
On Instagram, you can only have one link that people can click on, and that’s the link in your profile bio.
To make the most of this link, many businesses choose to optimize it by using expanded options. For example, Wave Apps, a financial and accounting company, has done this.
When you click on their link in the bio, it takes you to a gallery view with different links and even pages on their blog. This way, they can share more information and resources with their followers.
By using this strategy, businesses can make their bio link more useful and provide additional content for people to explore.
One way to optimize your link in the Instagram bio is by using a link expander, such as a gallery view. However, there are many other ways you can make your bio link more effective.
Instead of just linking to your website or using a link tree with multiple options, consider sending users directly to a lead generation landing page. This landing page should offer something valuable to your users, like a discount, a free ebook, or the opportunity to book a free call.
To encourage users to click on the link in your bio, make sure your feed posts and Stories have clear calls-to-action (CTAs). This helps align your content and ensure it’s relevant to your customers.
Here are some tips for optimizing your Instagram bio landing page:
- Prioritize mobile-friendliness: Since Instagram is a mobile app, ensure that your landing page is easy to navigate and interact with on mobile devices.
- Keep important elements visible: Ideally, make your sign-up form accessible immediately after users click on the link. If that’s not possible, place a button high up on the landing page that leads users to the form.
- Maintain consistency: Ensure that the CTAs in your feed and Stories match what users will see on your landing page. Avoid misleading or confusing users.
- Use web-safe fonts: When users click on links from Instagram bios, they stay within the app and view an in-app window. Optimize your landing page by using fonts and elements that load quickly and are suitable for these features.
- Minimize pop-ups: Due to limited mobile space, avoid pop-ups or elements that cover users’ screens. Your forms should be static elements on the landing page to enhance usability.
- Keep form fields minimal: Only request essential information like name and email address, unless additional information is absolutely necessary. Lengthy opt-in forms are more likely to be abandoned by users, so keep them concise.
By following these tips, you can create a compelling Instagram bio landing page that effectively captures leads and engages your audience.
4. Working Together With Influencers
Here’s a great tip for generating leads: collaborate with the right influencers and reach their audience.
Are there any popular experts or well-known figures in your field that you can work with? Maybe there’s a group of creators in your industry who can create awesome content about your brand.
Make use of these relationships and ask them to guide their followers to your business. For example, you can ask influencers to create branded content for you, which you can then share in your Stories and highlight.
Another fantastic way to leverage influencers and gain leads from their audience is by partnering with them for an Instagram Live session. When you do a live video together with someone, both you and their followers will see that you’re live.
This means their loyal followers will tune in and discover your brand. If your Instagram Live provides valuable content and you follow it up with an attractive freebie or offer, those viewers are more likely to become interested leads.
By collaborating with influencers and utilizing Instagram Live, you can expand your reach and capture the attention of new potential customers.
5. Create Opt-In Forms Using the Question Sticker
We understand that Instagram has limitations when it comes to including links and directing users to different landing pages, especially for lead generation and collecting emails.
But we have a solution for you: the Question Sticker on Instagram Stories.
Usually, brands and creators use the Question Sticker to engage with their users. Thought leaders use it to gather questions from their audience and provide answers, while brands use it to collect insights and thoughts from their customers.
However, you can use the Question Sticker as a lead generation form.
Here’s how to do it:
- If you’re promoting a free lead magnet, like a downloadable resource, on your Stories, add the Question Sticker.
- In the text area, include a call to action such as “Leave your email below” so that users can provide their emails, which you can later add to your mailing list.
- Make sure to fulfill your promise by actually sending users the freebie you mentioned!
By using the Question Sticker creatively, you can collect email addresses and generate leads directly on Instagram Stories. Remember to follow up with users and provide them with the promised freebie.
6. Host a Contest
If you’re looking to generate leads at little to no cost, running a contest on Instagram can be a great strategy.
Follow these simple steps to get started with your Instagram Story contest:
- Choose a prize: Decide on a prize that is related to your brand or relevant to your customers’ interests. It could be a product, service, or something valuable that would attract participants.
- Set contest mechanics: Since your goal is lead generation, consider using a sweepstakes format where users sign up with their emails for a chance to win. Promote your contest landing page on your Stories, making it easy for users to sign up and enter the sweepstakes.
- Alternatively, if you want participants to engage during the contest, consider the following mechanics:
- Ask contestants to follow your Instagram page and like your contest post.
- Encourage them to tag at least two friends who would also be interested in winning.
- Request that they share the contest posts on their Stories, mentioning your brand and using your branded hashtag.
By implementing these contest mechanics, you can increase engagement, reach, and lead generation on Instagram. Just make sure to comply with Instagram’s guidelines and regulations regarding contests and giveaways.
Running a contest not only attracts participants but also helps create buzz around your brand and encourages user-generated content. It can be an effective way to grow your audience and collect valuable leads.
7. Share Your Story Using Video
Your customers might be spending more time watching Stories than browsing their home feed on Instagram. This means that Instagram Stories are an excellent platform to engage users and capture their attention.
One effective strategy is to tell captivating stories that keep viewers hooked. For example, you can showcase before and after stories and share testimonials from your satisfied customers. Another approach is to tell the story of how your online business was created and how it operates.
Creating exclusive Story-only content can also be compelling. Share tips and tricks directly through your Stories, offering valuable insights to your audience. Experiment with different types of content that might engage users.
For instance, you can show them a behind-the-scenes glimpse of your business or share exciting updates and developments tailored specifically for them.
Remember, a powerful story has the ability to captivate users. Once they’re fully engaged, you can follow up with a call to action. Encourage them to take the next step by signing up for something free through the link in your bio.
By utilizing storytelling techniques and creating engaging content on Instagram Stories, you can effectively connect with your audience, build interest, and prompt them to take action.
Conclusion on Drive More Conversions With Instagram Story
If you’re convinced that Instagram Stories can be a powerful lead-generation tool, it’s time to put it to the test. Follow these top tips to effectively use Instagram Stories and watch your email list and customer base grow:
- Cross-post your Instagram Stories to Facebook.
- Create opt-in forms using the Question sticker on Stories.
- Invest in Story Lead Ads.
- Launch a Contest.
- Add a link in your bio that directs users to your landing page.
- Tell a story using videos.
- Collaborate with influencers.
By implementing these strategies, you can maximize your lead-generation efforts on Instagram. With these tips and tools at your disposal, you’ll be well-equipped to effectively leverage Instagram Stories and witness the growth of your leads and customer base.
Capture Attention and Drive Engagement
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