How to Use Instagram Hashtags Effectively for Businesses in 2023

Instagram is a fun way to show off your products and reach more people. It helps you talk to your customers and get more likes and comments. To make the most of Instagram, you can start using hashtags.

Hashtags are like special words that help people find your stuff. They can find your products easily and the right people will like and comment on your posts. But some sellers make a mistake. They use hashtags that don’t really match their products.

This makes fewer people like and follow them. To avoid this, you should use hashtags that are about your specific things and the people who want them. So, if you want to do even better with your online store, try using Instagram hashtags! If you do it right, you can get more followers and sell more things.

Why Are Instagram Hashtags Crucial to Promote Your Business Brand?

Guess what? When you use special words called hashtags on Instagram, your posts can get a lot more attention!

According to Compare Camp, if you use at least one hashtag that matches your post, you can get up to 29% more likes and comments. And if you use 11 or more hashtags, you can get up to 79.5% more people to like and comment on your posts!

So, if you have a store online, Instagram is a great place to show off what you sell and get more people interested. But with so many people posting stuff every day, it’s easy for your posts to get lost.

That’s where hashtags come in. They are like signs that help people find what they’re looking for on Instagram. When you use hashtags that match your post, more people can find it when they search for that topic. If you want more people to like and follow you on Instagram, using the right hashtags is really important.

For example, if you sell shoes that you make by hand, you can use hashtags like #handmadeshoes or #shoeslovers. That way, people who like jewelry can find your posts easily. Hashtags can also help you find people who are already interested in what you sell.

If you use specific hashtags that are related to your industry, you can attract those people and get more likes, comments, and even more sales!

14 Ways How to Use Instagram Hashtags Effectively for Businesses

Here are 10 ways to make your Instagram hashtags work even better for your online store and get more people interested in your brand:

1. Observing Your Competitor’s Hashtags Utilization

This is a smart plan to find out which hashtags work best for your brand. By studying how other people market their content, you can get great ideas for your own hashtags. For example, you can look at your competitors’ most popular posts and see which hashtags are helping them get lots of likes and comments.

When you look at your competitors’ Instagram accounts, you might come up with some good ideas for your brand too. You can also create new hashtags that fit well with your brand and use them in your future posts. By carefully studying what hashtags your competitors use, you can make your own Instagram hashtags even better and get more people to like and comment on your posts.

2. Incorporating Hashtags in Instagram Stories

Here’s a cool trick you can try on Instagram stories: use hashtags! It can make your stories more popular and reach different groups of people. It’s a great way to get more attention and gain new followers.

You can add up to 10 hashtags to an Instagram story. You can use the hashtag sticker or type “#” using the text tool on a photo or video post.

If you want to learn more about how to get more followers for your stories, you can check out an interesting infographic on Instagram. It has lots of helpful information.

Using hashtags effectively on your stories can get more people to like and comment on them, attract new followers, and make your social media presence even better!

3. Developing and Using Contest-Specific Hashtags

One type of hashtag that works well for contests is called a content hashtag. This is a special hashtag created just for the contest. It helps you quickly find all the entries for the contest and also creates excitement and buzz around it.

When you make a hashtag for your contest, include the name of your brand or product to help people remember you. Along with your special contest hashtag, you can also use more general contest hashtags like #giveawayalert, #instacontest, #giveawaytime, #giveaway, and #instacontestalert. These hashtags can help more people see your contest and encourage them to join in.

If you need help with your business Instagram account and using contest hashtags, you can hire a digital marketing agency. They can guide you and make sure you’re doing it right. Once you know how to do it, you can get your audience excited and create content that they make for you.

This is a powerful way to make more people aware of your brand and trust you. And the best part is, even after the contest ends, you can still use these hashtags to promote your brand and keep engaging with your audience.

So, if you’re planning a contest on Instagram, make sure to use special hashtags for the contest and also general contest hashtags. This will help more people see and join your contest.

With the right hashtags, you can make your contest a big success and build strong connections with your audience that last a long time.

Using hashtags related to current events or holidays can help more people find your Instagram posts, especially during special selling holidays like Valentine’s Day or Christmas. When you use hashtags that match what people are searching for, you have a better chance of getting your posts discovered by new people.

But it’s important to know that using hashtags on your Instagram ads might not be very helpful. Instagram’s algorithm prefers natural, real content over paid content, so using hashtags on ads might not help you reach new people or get more engagement.

Instead, to get more visibility on Instagram, try using relevant hashtags on your regular posts. It’s a good idea to keep up with the latest trends and events so you can reach new people and make stronger connections with your current followers.

5. Using Hashtags on your Instagram Business Profile Bio

When you have your own special hashtag, it’s a good idea to use it in your Instagram profile bio. Although you can’t make the hashtags clickable or searchable in your bio, you can still include relevant hashtags that describe your business.

This helps people understand what your business is about and can also make your profile appear in search results when people look for companies in your industry or niche.

Your Instagram bio is the first thing people see when they visit your profile, so it’s important to make a good impression and tell them about your business. For example, if you have a video editor, you might include keywords like “#videoeditor” or “#videoanimator” If you’re a content creator, you could add “#contentcreator” or “#influencer” to your bio.

This way, people who are interested in video editing or content creation can find your profile and follow you for more content related to their interests.

6. Creating and Running Hashtag-Based Campaigns

If you want to do a special promotion, you can create hashtags and ask your followers to use them too. Contests are a really good way to get content from your followers, get more people interested, and reach new audiences. You can use hashtags in your campaigns to promote a new product or event easily.

When you ask your Instagram followers to share their content using your campaign hashtag, you can make stronger connections with them and grow your brand on the platform. Take a look at how Starbucks created and ran a campaign for the disability community as an example.

Campaign hashtags help you connect with new followers and promote what you’re offering. By having a giveaway, businesses can encourage their Instagram audience and followers to tag their content with special hashtags that are related to their brand.

You can create an exciting campaign and invite your followers to be a part of it by posting photos, videos, or reels on Instagram using your special hashtags. This strategy will definitely help more people see and engage with your content.

7. Finding the Correct and Relevant Hashtag

To make your Instagram hashtag strategy work well, it’s important to choose the right hashtags for your business. You want to use hashtags that your potential customers are actively searching for, as this will increase engagement on your posts.

One way to find the right hashtags is by researching how your competitors use hashtags and identifying which ones fit your niche and audience.

Remember, the most popular hashtags may not be relevant to your target audience, so it’s better to prioritize relevance over popularity. The main goal of using hashtags is to connect with your target audience and provide them with relevant content on your Instagram profile.

Luckily, there are several tools available to help marketers find the best and most relevant Instagram hashtags for their business. Here are a few examples:

These tools can assist you in discovering hashtags that align with your business’s content and niche. By using them, you can optimize your hashtag strategy and increase your chances of reaching the right audience on Instagram.

8. Determining the Optimal Quantity of Hashtags to Use on Instagram

Instagram allows you to use up to 30 hashtags on a regular post and ten on a Story, but it’s important to be mindful about which hashtags you use. Adding irrelevant or unnecessary hashtags to every post can be counterproductive.

Instead, focus on using a reasonable number of relevant hashtags that match your brand and target audience.

According to Instagram statistics, using around 11 hashtags is a good practice for regular posts. Additionally, Statista reports that the most common number of hashtags used on Instagram posts is between 1 and 3.

However, the number of hashtags you use should depend on your content and audience. It’s a good idea to experiment with different numbers of hashtags and see which amount generates the most engagement for your posts.

By carefully selecting and using relevant hashtags, you can effectively reach and engage with your target audience on Instagram.

9. Establishing and Utilizing Branded Hashtags

One way to keep track of who is talking about your business store on Instagram is by creating and using a branded hashtag. You can use your company name, a catchy slogan, or a creative phrase that relates to your audience.

Then, let your Instagram followers know about the hashtag by including it in your bio and encouraging them to use it in their posts. Later on, you can easily search for your hashtag and find user-generated content to share. It’s also a good idea to include the hashtag in your own images to remind your followers to use it.

For instance, if you search for “#ferrari” on Instagram, you’ll find millions of photos, videos, and reels related to the brand. Sharing user-generated content increases your brand’s exposure and helps other Instagram users gain more followers. It’s a win-win situation for everyone involved!

10. Remember to General Appeal Hashtags

If you want to reach as many people as possible on Instagram, it can be beneficial to use generic hashtags. These hashtags are popular among large and diverse audiences, which means more people are actively searching for them.

By using relevant generic hashtags in your posts, you can increase the visibility of your brand or message to a wider audience.

These hashtags can cover a wide range of topics, from general interests like #photography, #love, #food, #foodie, and #travel to more specific niches like #veganfood, #travellover, #doglover, or #fashionblogger.

Including these generic hashtags in your posts can help more people discover your content and potentially attract new followers who have an interest in the topics you’re posting about. It’s a great way to expand your reach and connect with a broader Instagram community.

11. Developing and Employing Funny Hashtags

You’re absolutely right! Entertainment hashtags can be a great way to engage your audience and showcase your brand’s personality. These hashtags are meant to be amusing, clever, or relatable. For example, hashtags like #iknowitstooearlyforchristmasstuff or #thisiswhyweallhatemonday can entertain your followers and make them feel connected to your brand.

In some cases, you can even group entertaining hashtags together to tell a story or create a playful narrative. This type of hashtag usage can be particularly effective in connecting with your target audience and building a sense of community.

While entertainment hashtags may not directly increase your reach, they can help strengthen your brand voice, foster engagement, and create a more enjoyable and relatable experience for your followers.

So go ahead and have fun with entertaining hashtags to engage your audience and showcase your brand’s unique personality!

12. Deploying the Hashtags in the Comment Section

Instagram lets you use hashtags in your posts. Hashtags are like special words that help people find your posts. You can put hashtags in the words of your post or in the comments. Either way, people can search for those hashtags and find your posts easily.

If you don’t want to use too many hashtags in your post, you can put them in the comments instead. This helps keep your post neat and not too crowded with hashtags.

Too many hashtags can make your post look like spam or not very professional. But using relevant hashtags is still a good way to get more people to see your posts and like them.

There are also some tools, like Sprout Social and Later, that can help you automatically put hashtags in the first comment of your post.

13. Try Using Instagram Explore Page for Hashtags Research

Do you want to know how the Instagram Explore Page can help you with hashtags? Well, it’s a great tool for finding new hashtags and using them to promote your business brand.

When you put hashtags in your Instagram posts and stories, people can find your content on the Explore page. If someone searches for the same hashtag and sees your post or story at the top of the Explore page, they might follow your account for more cool stuff.

Being featured on the Explore page can help you get lots of followers and make your brand famous on Instagram.

Here are some tips on how to use the Explore Page effectively:

  1. Explore Popular Hashtags: Look for popular hashtags that are related to your brand. You can search for them in the Instagram search bar or click on related hashtags when you see posts with similar hashtags.
  2. Check Related Hashtags: When you find popular hashtags that relate to your brand, see what other hashtags are related to them on the Explore Page. These related hashtags can give you ideas for other hashtags to use in your posts.
  3. Look at the Posted Content: Pay attention to the types of posts you see on the Explore Page that use relevant hashtags. This can help you figure out what kind of content will work best for promoting your business brand.
  4. Talk to Other Users: Engage with other users by posting content with relevant hashtags. This can help you build relationships with potential customers and make more people aware of your brand.
  5. Keep Track of Your Results: Keep an eye on how your hashtag strategy is working. You can use tools like Instagram Insights to see how many people are seeing and liking your posts. If needed, you can make changes to your hashtag strategy to get better results.

Using the Explore Page wisely can help you find the right hashtags for your brand and get more people interested in what you have to offer.

14. Finally, Analyzing Your Hashtag Performance

If you’re using Instagram for your business brand, it’s important to keep track of how well your posts are doing and see how your hashtags affect how many people see and engage with your content. Luckily, there are tools like Keyhole and Iconosquare that can help you measure how well your hashtags are working.

These tools give you lots of useful information, like how many people are liking, commenting, saving, and viewing your posts. They also tell you how many new visitors you’re getting and how many new followers you’re gaining.

By looking at all this data, you can figure out what’s going well and what needs improvement in your hashtag strategy.

For example, you might discover that certain words or combinations of words get more people interested and engaged in your posts. Or you might see that some hashtags are getting lots of views but not many people actually buy your products.

By making adjustments to your hashtags, you can improve your performance and get better results for your brand.

So if you want to step up your Instagram game, it’s a good idea to analyze how well your hashtags are doing. Use the information you gather to make your strategy even better. With the right tools and a little bit of effort, you can make your business brand shine on Instagram!

Conclusion on How to Use Instagram Hashtags Effectively

Using hashtags on Instagram can really help your business get noticed and become more famous. Hashtags are a super important tool for promoting your brand on Instagram. They can make more people see your posts, bring in the right kind of audience, and make more people aware of your brand.

I hope you now have the knowledge to use Instagram hashtags in the best way to get more followers and engagement. If you need help, you can reach out to a social media agency.

They can assist you in building your Instagram account, creating content that your audience will love, and driving more sales. So don’t forget to include hashtags that relate to your posts on Instagram!

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Ditttos Agency

With a rich history dating back to 2014, Ditttos as a content creation agency has established itself as a premier provider of content creation, branding identity, and video services. Our mission is to empower businesses to strengthen their online presence and engage effectively with their audience through our expert solutions.

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