Are you trying to make your business more popular online and get more people interested in it? Well, you should check out explainer videos!
Explainer videos are short and interesting videos that can help any kind of business. They are like a secret weapon for making your business better.
So, is explainer video effective for businesses? In this post, we’ll tell you 10 important reasons why every business should have an explainer video in their marketing plan.
Keep reading if you want to know all the good things that come from using this cool way to advertise.
Table of Contents
What Exactly Is An Explainer Video?
An explainer video is a short movie that helps people understand something. It usually uses animation and is about 90 seconds long. It has pictures and a fun story to get people interested.
Explainer videos often explain what a product or service does and why it’s good. They try to make people want to buy it. They can also show you how to use an app or software so you can learn how it works.
Moreover, an explainer video can introduce people to a company or business. It shows them what the business does and why it’s a good choice. A good explainer video is informative and also fun to watch. It helps people understand the idea or information being shared.
1. Entertaining for Your Target Audience
People really like watching videos, and this has been true for a while. Actually, a recent study found that 91% of people want to see more videos from companies. Just like us, customers enjoy watching videos that are fun, interesting and look nice.
If you want to get more people interested in your business and keep their attention, you can make explainer videos that have a good story, make people laugh, or touch their emotions.
The good news is that there are many online tools you can use to make videos. If you need help finding the right one for your business.
2. Easy to Share with Others
Explainer videos are great for sharing information quickly and widely on social media. They can catch people’s attention right away and provide clear and short explanations. You can use platforms like Instagram, Facebook, Twitter, and YouTube to share these videos.
This makes it easy for users to share the videos with their friends and family, reaching even more people with just one click.
3. Can Increase Reach and Engagement
When people watch explainer videos, they don’t just watch passively. They actually interact with them by sharing, liking, and commenting. In fact, videos get the most likes and comments compared to other types of content on platforms like Instagram, as shown in a study.
Still, need more reasons to believe in the power of explainer videos? In 2022, more than half of the most popular hashtags mentioned videos or Reels, like #FunnyVideos and #ReelsTrending.
Explainer videos not only boost engagement on social media but also work wonders for your website. By adding an explainer video to your website, you can improve the experience for visitors and make them stay longer on your site.
Moreover, explainer videos are perfect for businesses that use ambassador marketing. Your loyal customers can easily share your videos with their own network, spreading the word about your business.
4. Fun Way to Send Your Message
Explainer videos are made to be short and straight to the point. They’re great for quickly sharing a message or idea. Even though they’re short, explainer videos can explain complex things better than long videos or TV ads.
That’s why they’re perfect for businesses. They can show what their products or services are all about in a clear way. And because explainer videos catch people’s attention easily, they’re great for introducing new ideas that might be hard to explain with just words.
By presenting information in a fun and interesting way, explainer videos can get people more interested in what you have to offer. They make it easier for people to engage with your product or service and give them valuable information at the same time.
5. Can Help to Explain Your Product or Service
Explainer videos are great for explaining how a product or service works. They can show the benefits and features of a product in an easy-to-understand way and demonstrate the steps to use it.
These videos are perfect for introducing people to products or services that might be complicated or need detailed explanations. They make the customer experience simpler and help new users get started more easily.
Moreover, explainer videos can be used again and again, which saves money. They ensure that viewers always have access to the latest information about your product or service. Explainer videos make it quick and easy to share important details with your audience.
6. Boosting Conversion
People really like watching videos to learn about products and services, and they often make buying decisions based on these explainer videos. But that’s not all! In a study, 70% of marketers said that video content is better at convincing people to buy than other types of content.
When you add an explainer video to your emails, website, and pages about your products or services, you can increase the number of people who buy from you. This means more sales! And guess what? Explainer videos are a cost-effective way to promote your business. They help you spend your money wisely and get a better return on your marketing investment.
Explainer videos are also great for turning email readers into customers. When people see these videos, they’re more likely to trust your company and buy from you.
They can also help convert online shoppers into customers. When people see a product in action, they can imagine themselves using it. If you consistently make high-quality videos for different products, you’ll build trust and credibility over time.
On top of that, making different types of explainer videos, like ones about your company, recruiting videos, and videos for social media, can make your business feel more human and create a personal connection with your audience.
This will lead to more people engaging with your content and trusting your business.
7. The Cost Effeciency of Explainer Videos
Explainer videos are a cost-effective option compared to traditional advertising campaigns or other types of video content. They are designed to be short and simple, which means they can be produced quickly and at a lower cost than longer videos or advertisements.
This makes explainer videos a great choice for businesses that have limited budgets but still want to effectively communicate their message. With the right production team, you can achieve impressive results without spending too much money.
Explainer videos are a valuable tool for any business that wants to quickly and effectively share its message without breaking the bank.
8. Establish Brand Trustworthiness and Influence
We know that Google wants to show the most relevant results when people search for something. Did you know that Google also includes videos in its search results to make it better for users?
If your website has a video that matches what someone is searching for, it has a good chance of appearing on the first page of search results. This can help more people find your website and bring in more visitors.
Explainer videos are a great way to show that your brand knows a lot about your industry or specific topic. They can provide helpful solutions to people’s problems or answer their questions. By giving valuable information in an interesting way, you can build trust and show that your brand is a reliable source of information.
9. Differentiate From Competitors Using Explainer Videos
Explainer videos are a powerful tool to make your product or service stand out from the competition. By creating an interesting video that highlights the special features and advantages of what you offer, you can set yourself apart from others in the same industry.
For companies that want to be unique and get customers’ attention with a carefully crafted message, explainer videos are a must-have. With their attractive visuals and easy-to-understand format, these videos can grab viewers’ attention and leave a lasting impression about your business even after they’ve finished watching.
10. Explainer Videos Enhance Mobile Advertising
Explainer videos are a great tool for mobile marketing. Since more and more people use their mobile devices to access the internet, explainer videos can reach these potential customers with a short and captivating message that is easy to watch on the go.
This makes explainer videos ideal for businesses that want to make an impact in the fast-paced world of mobile marketing.
By creating an explainer video that is optimized for mobile devices, you can ensure that your message reaches the right audience in the most effective way. Explainer videos can play a key role in reaching new customers and growing your business.
Conclusion on Is Explainer Video Effective for Businesses?
Explainer videos are an amazing tool to boost your online presence and connect with potential customers. They use eye-catching visuals, practicality, and accessibility to captivate viewers and showcase your brand’s culture.
Moreover, explainer videos can create an emotional bond with viewers, helping them make informed decisions about whether or not they want to buy from you.
With the right explainer video strategy, you can take your business to new heights and achieve great success.
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But it doesn’t stop there! Our explainer videos are tailored to suit your business’s unique needs, helping you stand out in a crowded marketplace. Whether you want to explain a complex product, showcase your services, or promote a special offer, our videos will deliver your message with precision and creativity.
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