Facebook is a place for grown-ups. TikTok is for kids and young people. And Instagram is a place where companies show their products. Are you confused? We’ll explain it to you. According to Meta research, Instagram is the best website for people to see their favorite brands.
No other website lets businesses talk, chat, and advertise as well as Instagram. That’s why companies usually post about 2 pictures a day and 17 short stories a month.
When it comes to ads with videos, many businesses choose Instagram. You can make videos that get attention and make people interested.
If you want to make Instagram ads, you might need some help. That’s why we will give you 5 important tips to create high-performing Instagram video ads. But first, let’s talk about a few things.
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Why Instagram Promotion is Significant in 2023
Business owners today have many different choices for advertising. There are lots of ways to make people interested in your business. Some popular options are Google Ads, Facebook Ads, and YouTube ads, just to name a few. But what makes Instagram special?
Instagram has about 1.35 billion people who use it regularly. It lets businesses choose who they want to see in their ads. You can pick people of certain ages, genders, locations, interests, and behaviors.
You can target a specific group of people or a bigger group. You can choose based on what people are interested in or who they are. Instagram Ads offer many options. You can also show your ads again to people who have already seen them.
Another good thing about Instagram Ads is that you can be really creative. You can make beautiful pictures and add words to them. You can even use an app called InShot to make your videos shorter.
Do Video Advertisements Yield Superior Results on Instagram?
Making videos for ads takes time and money, which many businesses can’t waste on unimportant tasks. So, wouldn’t it be better to invest in traditional advertising with just pictures?
The answer is no, and here’s why. Videos are much more interesting to people than still pictures. When you post a video, you get twice as many comments as when you post a picture. People also share videos more often.
This means more people see your ads, and more people interact with them by clicking on them. That’s why Instagram video ads work so well – they catch people’s attention and keep them interested.
Not only that, but video ads let you show your brand in a creative and effective way that other formats can’t match.
Commencing Your Journey With Instagram Video Advertisements
Making a video ad campaign on Instagram successful is not as easy as just putting together a few videos and hoping people will like them. To make your video ads work well, you need to plan, create, and choose them carefully. Sometimes, you might need to hire someone part-time who knows about marketing to help you make your plan better.
But before you do that, you need to know the basics of making good Instagram video ads. Here are the steps you should follow:
1. Begin With a Creative Hook
Experts who know a lot about marketing have been talking and writing about how people’s attention spans are getting shorter for almost 20 years now. There are so many marketing messages everywhere we look.
To make people interested in what you’re showing them, your content needs to be really attention-grabbing. It should be exciting, and interesting, and make people feel things so they want to keep looking.
How can you do that? Start with a hook. A hook is something in your story or message that catches people’s attention and makes them want to keep reading or watching. It should be creative and surprising, something that makes people stop and pay attention.
2. Prioritize for Mobile-User
Only a small number of Instagram users use the website on their computers. Most people access Instagram on their mobile phones. So, if you want your video ads to work well, you need to make sure they look good on mobile devices.
When we say “optimize,” we mean you should make content that works better on mobile screens. For example, people usually hold their phones upright when they take videos. But when you make ads, it’s better to hold your phone sideways to use more space.
If you hire someone to edit your videos, it’s a good idea to tell them which platform you’re targeting and how you want the videos to look. That way, the editor can make sure the videos look perfect on Instagram feeds, reels, or stories.
3. Use Interesting Caption
When people use Instagram, they often scroll through their feeds in different places like while waiting for coffee, on the bus, or even at the doctor’s office. When they’re in public, they usually don’t have the sound turned on.
That’s why it’s a good idea to have captions in your video ads. While the visuals in your videos will catch people’s attention, captions will help keep them interested. So, remember to include words on the screen in your videos.
You don’t even need an extra tool to do this. Instagram’s own video editor has a caption option that works well.
4. Use Engaging Music or Sound
Captions are important to make sure people can understand your videos, but sound is also something to think about, especially for Instagram Stories ads.
New research shows that 6 out of 10 Instagram users have the sound turned on when they watch Stories. So, it’s a good idea to include sound in your videos to make them more effective.
But there are some rules to follow. Keep the sound volume low and make sure it’s suitable for the situation. People don’t want to hear loud music while they’re reading or working.
5. Give Actual Value
If you want people to pay attention to your ads, you need to make them interesting and helpful. You can do this by giving people something valuable – something that will help them with a problem or give them an answer.
Your content should teach people something or give them useful information. If you can do that, your ads will work better than if they were just trying to sell something.
Conclusion on Tips to Create High-Performing Instagram Video Ads
For any business owner, using Instagram video ads can be a great way to let people know about what they offer. But it’s important to know how to make ads that work, or else you might not get good results.
If you follow the five steps we talked about and make sure your content is good, you should start seeing good things happen. So don’t be afraid to try it out – you might be happy with the results.
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